Campaign Suite: the dashboard for the whole team to see what each campaign brings in
My own measurement product, built for Kol Accesorios. It reads GA4, Search Console, Google Ads and Meta and shows the whole team, from the CEO to each area, what each campaign cost and what it brought, compared with similar campaigns.
The idea
A business owner and their team need to decide how much to invest in ads by looking at a single screen. The suite brings the platforms together and applies its own measurement criteria, so every number is comparable and true.
- A single result type per goal. Each campaign is measured by what it was after: reach, clicks, applications or sales.
- Comparison between campaigns of the same type. Each one is seen against similar ones, with a verdict in plain words and an editable margin.
- A common 28-day window, printed on every card and every table.
- Three roles (view, edit, sync) and read-only access to the platforms.
Data checks
Before showing a dashboard, the suite checks that the numbers are true. In the real work it detected three measurement errors that became rules:
| What it detected | What it does now |
|---|---|
| Meta contacts counted five times across platforms: 482 versus about 97 in the ad account | A single result type according to each campaign's goal |
| A Tag Manager tag in a loop: 1,531 events from 3 people | Discards events repeated hundreds of times per person |
| Meta at 90 days compared with Google at 28 on the same screen | A common window, written on screen |
The demo, tab by tab
Today, Campaigns, New campaign and Data checks. In each check, a switch shows the number with and without the error.
Public demo with fictional data.