Débora Malqui
I come from product design and classic marketing. Today I run Google and Meta campaigns measured in GA4, positioning on Google and in AI engines, and AI-built automations.
True numbers behind every ad spend, with a product of my own. Try it.
- +69 %site visits in 28 days
- 505applications in 28 days
- 410 → 82leads, with the error switched off
Cases
Campaigns, automations and digital products.
Kol AccesoriosMeta and Google campaigns that bring in candidates and visits2024–present · Campaigns
Trading systemsEnd-to-end automation: markets watched and alerts by email2025–present · Automation
Campaign SuiteThe dashboard for the whole team to see what each campaign brings in2026 · Product · Measurement
Santo ToméA benefits web app, from design to launch and measurement2024–25 · Product · Launch
WaycareA filterable data table for an AI traffic platform2019 · UX/UI
ClashThe onboarding of an app that gathers all your benefits in one place2021 · UX/UI
BplayA sign-up with three questions and a wait that informs2022 · UX/UI
MAC, UNL museumBooking a school visit, paperwork included2022 · UX · Academic
CommuniquéThree brands, every medium: campaigns from a Maltese agency2022–23 · Campaigns
ZiconexOne brand, one feed and an ad system for online therapy in Spanish2023 · Product · BrandRecognition and collaborations
2
local design awards
Coursework and internships
Coursework from the MA in Strategic and Digital Advertising (Ariel University), postgraduate projects and internships: research, campaigns, communication and media plans, analysis, an essay and a future scenario. They are training work, not commissions from the brands.
01RileyResearch and go-to-market plan for an AI teammate for New York real estate agents2026 · Internship · Marketing02Adidas PulseAn executive proposal so adidas shows up where people search today: Google, AI assistants and social2026 · SEO · GEO03i24NEWS in IndiaFrom social listening and a survey to a brand and a campaign for entering India2025–26 · Research · Campaign04Skyline ResidencesA ₪10 million media plan, in three phases, to sell 100 luxury apartments2025 · Media plan05CeraVe “Find Your Balance”A mini campaign about teenage girls’ emotional well-being2026 · Campaign · Content06“Bring Them Home Now”How a visual activism campaign turns a crisis into something personal2025 · Visual analysis07“The Engagement Paradox”An essay on who answers for the algorithms that choose what we see2026 · Essay · Ethics08WixA six-month communication plan with 70 actions to go from “easy” to “professional”2025–26 · Integrated communication09SEGAA three-tier creator campaign for Sonic’s comeback2025 · Creators · Brief10Affective relationships in 2050A future scenario about artificial intelligence and relationships, shown at IA@Litoral2019 · Futures design · UNL postgraduate