About me
I studied industrial design at the National University of the Littoral and strategic and digital advertising at Ariel University. I worked at an agency in Malta, built a web app for the Santo Tomé Commercial and Industrial Center, and since 2024 I've worked with Kol Accesorios, an Argentine accessories chain. I have also built my own measurement product, which I customize to each client's needs.
Experience
| Role | Where | When |
|---|---|---|
| Marketing development and AI integration (internship) | Riley, Israel: an AI teammate for New York real estate agents. Market research and the go-to-market plan, as a team; ongoing. See the case | 2026 |
| Freelance campaign and measurement consultant | Kol Accesorios, an Argentine accessories chain. See the case | 2024 – present |
| Creation of my own campaign measurement product | For Kol Accesorios. See the case | 2026 |
| Design, development and measurement of a web app | Santo Tomé Commercial and Industrial Center. See the case | 2024 – 2025 |
| Head Designer | Communiqué Ltd, Malta. Design for social media, web and campaigns for 30 brands, managing three interns. See the case | 2022 – 2023 |
| UX/UI design of the onboarding (freelance) | Clash, a benefits app by Rosental Inversiones, Rosario. See the case | 2021 |
| UX/UI design (internship) | Waycare Technologies, an AI traffic management platform. See the case | 2019 |
Groups and companies I worked for
Tobin Capital GroupRosental InversionesForvis MazarsSt James HospitalMuseo de Arte Contemporáneo (UNL)Boldt Group (Bplay)
Some of the companies I worked for are subsidiaries of large groups, such as Tobin Capital Group and Rosental Inversiones. I also worked for Forvis Mazars, St James Hospital and the Museum of Contemporary Art of the National University of the Littoral.
Education
| Degree | Institution | When |
|---|---|---|
| AI Marketing Pro, with Google | Reichman University, Israel | 2026, in progress |
| MA in strategic and digital advertising | Ariel University, Israel | 2024 – 2026 |
| BA in industrial design | National University of the Littoral, Argentina | 2014 – 2022 |
| UX/UI design certificate | Codehouse | 2019 |
Coursework and internships
- Affective relationships in 2050: a future scenario about artificial intelligence and relationships, with the ViP method (UNL postgraduate course, with Stefano Trevisan), shown at IA@Litoral 2019. See the case
- Adidas Pulse: SEO 2.0 + AIO strategy (team of three). See the case
- i24NEWS in India: social listening of Indian English-language media (group of 9), a creative brief and the “From Noise to Knowledge” campaign (group of 4). See the case
- Skyline Residences: a six-month, ₪10 million media plan for a luxury real estate launch in Tel Aviv (group of 3). See the case
- CeraVe “Find Your Balance”: a mini campaign about teenagers’ emotional well-being (group of 3). See the case
- “Bring Them Home Now”: an analysis of visual activism in the hostage crisis (group of 3). See the case
- “The Engagement Paradox”: an essay on algorithmic accountability and user autonomy (individual). See the case
- Wix: a six-month integrated communication plan, with 70 actions on a 24-week Gantt chart (individual). See the case
- SEGA: a three-tier creator campaign for the launch of “Sonic Generations Recharged” (group of 2). See the case
Languages
Spanish (native), English (fluent) and Hebrew (fluent).
Just for funbrandsLogos and brand guidelines to flip through. In Spanish.
